Immortals Signs Exclusive, Multi-Year Partnership with Nitto Tire
/PRNewswire/ — Immortals esports organization has signed leading manufacturer of off-road and street performance tires, Nitto Tire, to become The Official Tire of Immortals through 2022. The partnership will see the two brands collaborate across Immortals’ League of Legends LCS franchise and VALORANT competitive teams, co-develop customized content series, and engage gaming influencers.
As part of the partnership, Nitto Tire will serve as presenting partner of social content activations. The co-produced content series will range from celebrating fandom through fan art to marrying Nitto Tire’s love of tech in esports with mobile streaming rigs constructed out of tires and custom keyboard giveaways. Additionally, Immortals’ LCS team jersey will have the Nitto Tire logo prominently featured on the sleeve.
“Nitto Tire sees strong strategic alignment with Immortals. The team’s passionate following and innovative approach lend well to our own ‘enthusiast first’ ethos,” said Stephen Leu, Nitto Tire, Director, Brand Publishing Department. “We are excited to see how our two worlds will converge through our upcoming world-class activations and campaigns.”
Leaning into the ethos of ‘fueled by enthusiasts,’ Immortals will connect gamers to the high-performance tire brand based on the intersection of their love of gaming and other passions.
“As beloved enthusiast brands and industry-leading innovators, Immortals shares exciting synergies with Nitto Tire,” said Brett McGrew, Immortals VP, Partnerships & Activation. “These synergies serve as the foundation for this partnership by putting us in a position to authentically connect with our community in a meaningful way.”
The partnership kicks off this fall with custom content, giveaways, and social media activations.
More from Immortals on the partnership here.